A study conducted by Omnicom also found that using Out of Home Advertising (OOH) with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.
Earlier this year, the Outdoor Advertising Association of America reported on the high ROI for out-of-home advertising. A study conducted by Omnicom also found that using OOH with print, radio or digital can extend the reach of these other formats. This news comes at a time when advertisers continue to increase their investment in OOH.
According to Omnicom Media Group’s Benchmarketing research, advertisers can count on an added $5.97 in revenue for every $1 they invest in OOH marketing.